I received an electronic ARC of this book through NetGalley for an honest review.
I'm
never quite sure what to make of the "The [Cultural] [Art, Magic,
Theory, etc.] of [Thing]" trend in book titles. I've admittedly not read
that many, but they often seem to deal with something that is not so
much a unique aspect of the titular culture as merely a method of doing
things that is being labeled either by the author's country of origin
or, in the case of those written by authors from the same country as the
target audience, where the author first "discovered" the method. I get
the impression that for this book, it's mostly a "Japanese art" because
Naohiro Matsumura is from Japan and uses a Japanese term to describe the
book's subject--not because design meant to gently modify behavior and
encourage people to engage with aspects of their environment is
specifically Japanese (though maybe it is more prevalent in Japan--I
don't know).
The author is fairly clear that the types of objects
he classifies as "shikake" are not exclusive to Japan (in fact, he
specifically points out that just about the only one he uses as an
example that is exclusive to a Japanese cultural context is the use of
torii to discourage littering by invoking a sense of the sacred). Most
of his examples are from Japan, because that's the location of much of
his work--but he also uses several from the United States and elsewhere.
Some of the book does seem like it's intended for a Japanese audience,
but at least in the ARC I received, it's not clear if this is an English
translation of a book previously published in Japan or if this
English-language version is the original.
This is essentially a
book about the ways design is used, mainly in the built environment, to
encourage people to behave in the desired manner by offering them a
choice, but making the "right" choice the one that is most appealing. I
imagine this principle is pretty familiar to a lot of people--whether
you've tried to train an animal using primarily positive methods, or
have tried to arrange objects in your home or place of work in a way
that encourages visitors to act how you prefer them to act, many of the
basic concepts are here. While reading it, I also came to realize that
much of what makes places like Disney World fun and memorable isn't the
rides and the people dressed up in character costumes--it's little
things this book defines as shikake, which delight the visitor and
encourage engagement by making simple things a little more interactive
or interesting.
The book also offers a definition of what makes
something a shikake (as the author uses the term), and some advice for
designing your own. It's a pretty fun little book that highlights some
cool ideas, and at least in my view, it's always worth thinking about
ways to gently guide behavior in positive ways without compulsion.
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